About EstgoMAX — Performance Marketing Agency

Our Story

Built from frustration
with the agency model.

5yr

Performance Marketing Experience

47+

Brands Scaled

4.8×

Average ROAS Delivered

% of Spend Charged, Ever

EstgoMAX was founded by Harman Dhaliwal after years of watching the same pattern at traditional agencies: campaigns built around impressive-looking dashboards, budgets inflated by % of spend fees, and clients who never truly understood what their money was doing.

We decided to do it differently. Flat fees only. Every recommendation tied to revenue impact. Merchant Center and product feed optimisation at the foundation — because we know that's where most e-commerce Google Ads revenue is actually won or lost.

We work exclusively with US e-commerce brands because depth beats breadth. We've built profitable systems for Shopify stores, WooCommerce brands, and BigCommerce operators across health, fashion, home, outdoor, and B2B verticals.

The goal is simple: make you more revenue than you spend on us. By month two, every client should be able to see that clearly in their numbers.

What We Believe

Four principles that drive
every decision we make.

💰

Flat Fees Always

We never charge a % of ad spend. Ever. This isn't just a pricing model — it's a philosophy. When we can't earn more by inflating your budget, our only incentive is to make every dollar more efficient.

📊

Revenue Over Vanity

Impressions, reach, and clicks don't pay salaries. We track ROAS, CPL, and revenue impact — and every recommendation we make has to show how it improves those numbers directly.

🔍

Feed-First Thinking

Most agencies skip Merchant Center. We start there. Product feed quality determines Shopping performance before a single bid is placed — this is where US e-commerce Google Ads are won or lost.

🔑

You Own Everything

Your ad accounts, your pixel, your audiences, your GSC access — always yours. We never create accounts under our own MCC that you can't access. Complete transparency, no hostages.

🎯

Depth Over Breadth

We work exclusively with US e-commerce. Not local businesses. Not SaaS. Not lead gen. This focus means our playbooks, templates, and benchmarks are sharper than any generalist agency's.

🤝

No Lock-In After 90 Days

90 days to prove ourselves. After that, month-to-month. We believe if we're delivering real ROAS, you won't want to leave. You shouldn't need a contract to keep you.

How We Work

Revenue-first from
day one.

Every engagement starts with an audit, not a proposal. We don't pitch services before we know your account.

Free Audit First

We review your Google Ads, Meta Ads, and SEO before any conversation about working together. You get a real audit — not a sales pitch dressed up as one.

Fix the Foundation

Merchant Center health, conversion tracking, pixel setup — we fix these before launching campaigns. Bad foundations waste money faster than bad campaigns.

Launch & Learn

Campaigns go live with tight structure and correct audience signals. We learn fast, cut waste fast, and scale what's working within the first 30 days.

Report on Revenue

Monthly reporting tied to ROAS and revenue impact — not impressions or reach. You always know exactly what we did and what it returned.

Our Commitments to Every Client

💰

Never charge % of ad spend

✓

🔑

You own all accounts and data

✓

📊

Monthly revenue-tied reporting

✓

🛒

Merchant Center audit on day 1

✓

📞

Dedicated account manager always

✓

🔓

Month-to-month after 90 days

✓

🆓

Free audit before any commitment

✓

The Team

Specialists, not generalists.
Every role is e-commerce.

Harman Dhaliwal

Founder & Google Ads Lead

5+ years in performance marketing. Specialises in Google Ads, Merchant Center feed optimisation, and scaling US e-commerce brands to profitable ROAS.

Google AdsMerchant CenterPMax

Satwinder Singh

Google Ads Manager

Google Ads specialist focused on Search and Shopping campaigns. Manages campaign structure, bidding strategy, and ongoing optimisation for e-commerce clients.

Google AdsShoppingSearch

Simran kaur

Social Media Manager

Manages social media strategy and Meta Ads campaigns. Builds brand presence on Facebook and Instagram and turns engagement into measurable revenue.

Meta AdsInstagramFacebook

Manas Gaur

Content Writer

SEO content strategist and writer. Creates high-ranking blog posts, category pages, and product copy that drives organic traffic and converts visitors into buyers.

SEO ContentCopywritingBlog

Raman Kashyal

SEO MANAGER

Leads SEO strategy, keyword research, and website optimization to improve organic rankings and drive long-term growth. Specializes in technical SEO, on-page optimization, and performance-focused search marketing.

Technical SEOKeyword StrategyOrganic Growth

Sahil Chadiwal

SEO EXECUTIVE

Handles daily SEO activities including on-page optimization, content optimization, and search performance monitoring. Focuses on improving website visibility, increasing traffic, and supporting overall search engine growth.

On-Page SEOContent OptimizationSEO Reporting

Built by a Specialist.
Obsessed with ROAS.
Never % of Spend.

Built from frustration
with the agency model.

Four principles that drive
every decision we make.